First Software is the UK’s leading supplier of open, enterprise-wide business solutions for local authorities and housing associations.
Supporting the concept of iWorld
The success for Anderson Baillie was in helping to create a communications strategy to support First Software’s concept of iWorld.
Phased branding
iWorld’s creation meant customers and end-users could access First Software’s applications via the Internet. The introduction of the new branding was phased in line with the iWorld product development programme and covered ID and stationery to product icons, through to direct marketing and advertising.
"Anderson Baillie have carried out work for First Software for over 3 years. During this time we have been 100% satisfied with all aspects of the work they have undertaken on our behalf. Their innovative ideas and designs provide us with exactly what we are looking for. They are aware of our needs as a company within our specific marketplace. The work they produce is always delivered on time and in certain cases within extremely tight deadlines.
The team at Anderson Baillie are always keen to help and they will ensure that they are providing you with the best service available".
Katherine Beswick, Marketing Manager, First Software
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Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition. |
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Leading communications agencies from around Europe, along with Anderson Baillie, representing the UK entry, were invited to present creative solutions to help launch the new Siemens Automation and Drives group into the european market. |