Channel Management techniques and managed programmes
Host vendor, master distribution or reseller agent, whatever end of the channel you operate, Anderson Baillie has the collective experience to plan and deliver effective and accountable channel marketing and sales support programmes.
Working with Anderson Baillie Business Growth, channel goals can be determined to ensure any business development programmes remain on target and the collective interest of partners managed with the minimisation of conflict as possible.
Anderson Baillie Business Growth
Anderson Baillie Business Growth provides the strategic thinking for input into all aspects of Channel strategy development, partner and reseller sourcing and recruitment, cooperative communication, lead development strategy and all forms of sales and marketing engagement.
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Anderson Baillie Projects
Anderson Baillie Projects operates in a deployment capacity to deliver channel development programmes, often acting in a virtual management capacity, serving the needs of all partners involved. These programmes and projects have encompassed all forms of lead generation and lead development activity from bespoke based programmes to fully managed services with detailed management and campaign reporting.
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The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems invited Anderson Baillie to create a strategic marketing communication campaign for the launch. |
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Vistorm, formerly ESOFT Global commissioned Anderson Baillie to produce an awareness and lead generation campaign for its Internet Security Managed Services operation. |