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Channel Management techniques and managed programmes

Host vendor, master distribution or reseller agent, whatever end of the channel you operate, Anderson Baillie has the collective experience to plan and deliver effective and accountable channel marketing and sales support programmes.

Working with Anderson Baillie Business Growth, channel goals can be determined to ensure any business development programmes remain on target and the collective interest of partners managed with the minimisation of conflict as possible.

Channel Management

Managing the indirect directly

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Anderson Baillie Business Growth

Anderson Baillie Business Growth provides the strategic thinking for input into all aspects of Channel strategy development, partner and reseller sourcing and recruitment, cooperative communication, lead development strategy and all forms of sales and marketing engagement.
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Anderson Baillie Projects

Anderson Baillie Projects operates in a deployment capacity to deliver channel development programmes, often acting in a virtual management capacity, serving the needs of all partners involved. These programmes and projects have encompassed all forms of lead generation and lead development activity from bespoke based programmes to fully managed services with detailed management and campaign reporting.

Channel Management Case Studies
SAP Case Study - New Media Forum - Click here to read this case study
The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems invited Anderson Baillie to create a strategic marketing communication campaign for the launch.
Vistorm Case Study - Protect What Matters Direct Marketing Campaign - Click here to read this case study
Vistorm, formerly ESOFT Global commissioned Anderson Baillie to produce an awareness and lead generation campaign for its Internet Security Managed Services operation.