For many years Anderson Baillie has campaigned that PR should not operate in isolation but work as an integral and integrated part of the overall comms mix.
Rarely from experience is this a reality. Supporting a full portfolio of services to the IT/Tech sector, Anderson Baillie's PR service remit is wherever possible, to work harmoniously alongside all other forms of communications. PR service delivery, regardless of tactical elements deployed have to be aligned with the strategic goals of the business.