Joined-up Strategy

At Anderson Baillie we continue to promote the need to organisations for implementing a "joined up" marketing strategy. The benefit that this brings, both to the organisations and its bottom line, is the key to an effective marketing communications strategy. The benefits brought from integration across all elements of communications include;

• A coherent message to include all audiences throughout the organisation from marketing through to sales
• A clear understanding internally of the business message
• A market which understands your organisation and supporting proposition
• The eradication of confusion both internally and externally
• Building of branding values
• The promotion of joined up marketing

At Anderson Baillie we specialise in supporting our clients in the scoping, planning and delivery of integrated marketing communications.

If you are experiencing any of the below then Anderson Baillie will be able to add value and support to your marketing team:

• Reduced bandwidth
• Diminishing budget but increased marketing and sales objectives
• Lack of integration of messages across communication platforms
• Misunderstanding of business messages internally
• Inability to integrate activities together
• Mixed messages in the market
• A need for a more structured and integrated marketing programme
• The need for qualified lead opportunities