TrackView Communications are fast becoming the leading European developer of software products and services for the vehicle telematics industry, providing end user customers with vehicle tracking & communications turnkey solutions. To help achieve this aim, TrackView wanted to re-brand their company, adopting a new identity that clearly communicated the company’s position and future vision.
Anderson Baillie answered this brief via a consultative re-branding process, resulting in a new brand that provided visible differentiation between TrackView’s service and product offerings.
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Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories. |
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Anderson Baillie designed and built an online survey that was broadcast to the existing InterHigh database. |