Understanding the dynamics of the sales and distribution channel is a vital factor in the preparation of marketing support material.

Direct marketing approach

Anderson Baillie adopted a direct marketing approach to update and inform the mid-market of SAP’s Solution Provider profile and individual market focus.

Innovative design formats

Using innovative design formats and phased mailing techniques, the campaign helped to further communicate SAP’s mid-market proposition as well as positioning the Solution Providers in their respective market segments.