Extending the virtues of an initial product introduction is always a challenge for any marketing professional.
Clever integration
Anderson Baillie achieved this through the clever integration of campaign methods and innovative imagery.
Further direct marketing activities
Following on from the successful launch of SAP Retail at Retail Solutions 1998, Anderson Baillie moved the campaign forward via the introduction of further direct marketing activities, which supported a series of lower key events at the Imagination Gallery (Central London) as well as an in-house event at SAP Clockhouse.
Helped extend the campaign lifecycle over 12 months
The development of the campaign concept proved extremely successful and helped extend the campaign lifecycle over 12 months through to the Retail Solutions exhibition 1999.
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Anderson Baillie was invited by Intentia to manage their marketing requirements for 2002, starting with the first FOODFACTS Forum which was held in the UK during May. |
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Unigraphics Unigraphics win stand of the show award with Anderson Baillie’s design and build solution Anderson Baillie won a 3-way pitch to design, build and project manage Unigraphics Solutions stand requirements at CIM 2000. |