Channel Direct Marketing
Understanding the dynamics of the sales and distribution channel is a vital factor in the preparation of marketing support material.
Direct marketing approach
Anderson Baillie adopted a direct marketing approach to update and inform the mid-market of SAP’s Solution Provider profile and individual market focus.
Innovative design formats
Using innovative design formats and phased mailing techniques, the campaign helped to further communicate SAP’s mid-market proposition as well as positioning the Solution Providers in their respective market segments.
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Anderson Baillie were one of several IT vendors/services companies to partner SAP as it continued to promote its solution approach to the Retail sector. |
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Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition. |