Following a successful re-brand for Xinetica, Anderson Baillie devised a series of corporate adverts to launch the Xiscan product into the security market.
The design of an integrated advertising campaign to promote Xiscan was part of the ongoing marketing communications programme for Xinetica. The “Protection Without Compromise” campaign was an integral part of the branding process, promoting the Xiscan Internet security software whilst remaining within the corporate brand umbrella. The Xiscan advertising campaign continues to be a success and has given Xinetica a lead in the e-commerce security software market.
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Leading communications agencies from around Europe, along with Anderson Baillie, representing the UK entry, were invited to present creative solutions to help launch the new Siemens Automation and Drives group into the european market. |
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Anderson Baillie launch See, Gain and Achieve More with Amdocs Clarify CRM. The primary objective was to target CSP prospects who represented the best opportunity to close business during their fiscal year whilst ensuring that business for the following year was not missed. |