Extending the virtues of an initial product introduction is always a challenge for any marketing professional.
Clever integration
Anderson Baillie achieved this through the clever integration of campaign methods and innovative imagery.
Further direct marketing activities
Following on from the successful launch of SAP Retail at Retail Solutions 1998, Anderson Baillie moved the campaign forward via the introduction of further direct marketing activities, which supported a series of lower key events at the Imagination Gallery (Central London) as well as an in-house event at SAP Clockhouse.
Helped extend the campaign lifecycle over 12 months
The development of the campaign concept proved extremely successful and helped extend the campaign lifecycle over 12 months through to the Retail Solutions exhibition 1999.
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Vistorm, formerly ESOFT Global commissioned Anderson Baillie to produce an awareness and lead generation campaign for its Internet Security Managed Services operation. |
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Anderson Baillie were invited to develop and manage all project logistics for the Spicers SOS 2000, 5 venue regional exhibition services, negotiating and securing all venues, managing sub-contractors and liaising with over 70 exhibitors. |