Computers in Manufacturing Exhibition
Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.
Partner positioning strategy
These followed the strategy of positioning SAP alongside its partners. In the later CIM years Anderson Baillie introduced SAP’s various Solution Providers to the manufacturing sector.
Award winning
Anderson Baillie’s work for SAP at CIM has won acclaim via the organisers CIM Awards. In consecutive years Anderson Baillie’s work has won Best Stand, Best Integrated Campaign and Best Advertising Campaign awards.
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Anderson Baillie’s first major campaign project commissioned by SAP in 1994 was to announce the launch of the new global partner programme to the UK. |
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Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral. |