Extending the virtues of an initial product introduction is always a challenge for any marketing professional.
Clever integration
Anderson Baillie achieved this through the clever integration of campaign methods and innovative imagery.
Further direct marketing activities
Following on from the successful launch of SAP Retail at Retail Solutions 1998, Anderson Baillie moved the campaign forward via the introduction of further direct marketing activities, which supported a series of lower key events at the Imagination Gallery (Central London) as well as an in-house event at SAP Clockhouse.
Helped extend the campaign lifecycle over 12 months
The development of the campaign concept proved extremely successful and helped extend the campaign lifecycle over 12 months through to the Retail Solutions exhibition 1999.
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The implications of European Monetary Union for the UK Financial Services Industry have been inescapable. SAP and its partners PriceWaterhouse and Digital, commissioned Anderson Baillie to communicate their respective solutions to the market with respect |
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Sun Microsystems through its master reseller Tplc, commissioned Anderson Baillie’s A2B Project team to co-ordinate and manage their joint partner campaign at the Computers in Manufacturing exhibition (CIM). |