Channel Direct Marketing
Understanding the dynamics of the sales and distribution channel is a vital factor in the preparation of marketing support material.
Direct marketing approach
Anderson Baillie adopted a direct marketing approach to update and inform the mid-market of SAP’s Solution Provider profile and individual market focus.
Innovative design formats
Using innovative design formats and phased mailing techniques, the campaign helped to further communicate SAP’s mid-market proposition as well as positioning the Solution Providers in their respective market segments.
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Anderson Baillie were contracted by BT (British Telecom) for 12 months, to manage the marketing functions for a new company from strategic planning, brand development and product marketing through to all aspects of marcomms delivery. |
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SurfControl, the number 1 Internet and Email filtering company in the global security market, invited Anderson Baillie to pitch for the development of a new creative concept and marketing strategy for their identity within the market place. |