Computers in Manufacturing Exhibition
Anderson Baillie continued its supplier relationship with SAP and partners, and in consecutive years from 1994 to 1998, ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.
These followed the strategy of positioning SAP alongside its partners. In the later CIM years Anderson Baillie introduced SAP’s various Solution Providers to the manufacturing sector.
Best Stand, Best Integrated Campaign and Best Advertising Campaign awards
Anderson Baillie’s work for SAP at CIM has won acclaim via the organisers CIM Awards. In consecutive years Anderson Baillie’s work has won Best Stand, Best Integrated Campaign and Best Advertising Campaign awards.
 |
As SAP’s interest in the ERP market began to focus on the mid-market, Anderson Baillie project managed and organised the joint requirements of the SAP Solution Providers, including Microsoft for this exhibition focussed campaign. |
 |
PSL the Unix systems reseller division of the P&P group enlisted Anderson Baillie services to scope, plan and target a direct marketing campaign aimed at five of the worlds leading System Integrators. |