Computers in Manufacturing Exhibition and the SAP Channel
Anderson Baillie continued its supplier relationship with SAP and partners, and in consecutive years from 1994 to 1998, ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.
Introducing SAP’s various Solution Providers
These followed the strategy of positioning SAP alongside its partners. In the later CIM years Anderson Baillie introduced SAP’s various Solution Providers to the manufacturing sector.
Award winning
Anderson Baillie’s work for SAP at CIM has won acclaim via the organisers CIM Awards. In consecutive years Anderson Baillie’s work has won Best Stand, Best Integrated Campaign and Best Advertising Campaign awards.
 |
Anderson Baillie were one of several IT vendors/services companies to partner SAP as it continued to promote its solution approach to the Retail sector. |
 |
PSL the Unix systems reseller division of the P&P group enlisted Anderson Baillie services to scope, plan and target a direct marketing campaign aimed at five of the worlds leading System Integrators. |