Year 2000 saw SAP’s new product offensive gathering pacewith the introduction of the mySAP.com suite of e-businesssoftware.
mySAP.com launch
In March 2000, existing SAP customers and key prospects were invited to the launch of mySAP.com at a major symposium event in London.
Working closely with SAP and its headline sponsorMicrosoft, Anderson Baillie’s SAP campaign managementexperience was called upon once again.
Successfully management of client and partner participation requirements
Utilising the Anderson Baillie Projects methodology, Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including prepromotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral.
Design services utilisation
Anderson Baillie design services were further utilised todesign and produce communication material to launchmySAP.com to the SAP Reseller channel, as well ascollateral to profile SAP UK’s and Partners’ attendanceat SAPPHIRE Europe, the SAP User Conference.
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Following initial consultancy and auditing for Tiscali Business Services to support proposition development and messaging, Anderson Baillie Business Growth advised on the real business benefits of Tiscali Business Services. |
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Anderson Baillie Consulting continued to support the SAP market initiative into the Retail sector through this ongoing integrated direct marketing campaign. |