Customer Relationship Marketing (CRM) is the current acronym on everybody’s lips. When SAP and its strategic partner Siemens Business Services commissioned Anderson Baillie to manage its promotional and exhibition stand campaign at the Enterprise Customer Management show, there was no need to prompt the project management company on the merits of customer relationship and service.
From the initial briefing point Anderson Baillie Projects set about crafting, planning and delivering a totally integrated marketing solution campaign. With regular progress meetings with the clients, Anderson Baillie worked to control all logistical aspects of the project to deliver a campaign that exceeded the agreed performance targets set for the campaign to the complete satisfaction of the clients.
 |
Anderson Baillie picked up the challenge from SAP, to scope, plan and deliver a complete integrated marketing campaign including exhibition stand design and build, pr, advertising, direct mail and poster design and production inside the space of five weeks. |
 |
Anderson Baille have worked direct with Sun Microsystems for a number fo years, but in this instance was invited by TPK, Sun’s master reseller, to tender for the design and manufacture of a stand system that could be utilised for a variety of exhibition a |