Computers in Manufacturing Exhibition and the SAP Channel
Anderson Baillie continued its supplier relationship with SAP and partners, and in consecutive years from 1994 to 1998, ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.
Introducing SAP’s various Solution Providers
These followed the strategy of positioning SAP alongside its partners. In the later CIM years Anderson Baillie introduced SAP’s various Solution Providers to the manufacturing sector.
Award winning
Anderson Baillie’s work for SAP at CIM has won acclaim via the organisers CIM Awards. In consecutive years Anderson Baillie’s work has won Best Stand, Best Integrated Campaign and Best Advertising Campaign awards.
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Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral. |
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As a result of the strong work Anderson Baillie had performed for Axiohm previously, they were invited to develop a new ID and brand strategy for the new company. |