Diagonal the SAP implementer and consultancy, engaged Anderson Baillie initially to perform a company and marketing audit. Forming part of Anderson Baillie’s Business Growth methodology, the current situation analysis audit was followed by recommendations for a business growth strategy and improvement programme.

The agreed strategy was then translated into an integrated marketing communications plan. Once this stage was completed Anderson Baillie’s design team developed a new creative branding strategy supported by a set of design guidelines. Once adopted, the guidelines helped to deliver proactive direct marketing programmes to support Diagonal’s main lines of business.