Anderson Baillie win SAP’s corporate media planning, design and delivery
Business Growth, Creative Design, Information Management
1995
Anderson Baillie were invited to tender for SAP UK’s first planned advertising campaign for the UK in 1995. In winning the creative and media contract, Anderson Baillie beat off West End agency competition.
SAP knowledge & IT market focus
SAP knowledge & IT market focus were cited as the factors that contributed to Anderson Baillie winning the contract. Anderson Baillie continued to provide SAP UK with its advertising requirements through to 1997.
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Amdocs ClarifyCRM, a division of Amdocs, the world leader in CRM, billing and order management systems, approached Anderson Baillie to tender for their global Communication Service Provider (CSP) lead generation campaign. |
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As Anderson Baillie had worked with the group for a number of years, they were selected to create the new identity and common creative solution. |