Extending the virtues of an initial product introduction is always a challenge for any marketing professional.
Clever integration
Anderson Baillie achieved this through the clever integration of campaign methods and innovative imagery.
Further direct marketing activities
Following on from the successful launch of SAP Retail at Retail Solutions 1998, Anderson Baillie moved the campaign forward via the introduction of further direct marketing activities, which supported a series of lower key events at the Imagination Gallery (Central London) as well as an in-house event at SAP Clockhouse.
Helped extend the campaign lifecycle over 12 months
The development of the campaign concept proved extremely successful and helped extend the campaign lifecycle over 12 months through to the Retail Solutions exhibition 1999.
 |
Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition. |
 |
Utilising its A2B, methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral. |