Extending the virtues of an initial product introduction is always a challenge for any marketing professional.

Clever integration

Anderson Baillie achieved this through the clever integration of campaign methods and innovative imagery.

Further direct marketing activities

Following on from the successful launch of SAP Retail at Retail Solutions 1998, Anderson Baillie moved the campaign forward via the introduction of further direct marketing activities, which supported a series of lower key events at the Imagination Gallery (Central London) as well as an in-house event at SAP Clockhouse.

Helped extend the campaign lifecycle over 12 months

The development of the campaign concept proved extremely successful and helped extend the campaign lifecycle over 12 months through to the Retail Solutions exhibition 1999.