The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems, invited Anderson Baillie to create a strategic marketing communication campaign for the launch into the UK New Media market. Anderson Baillie approached the new initiative introduction campaign by segmenting the New Media market for targeting, integrating direct mail, telemarketing, website, posters, sponsorship and public relations mechanisms.
“Introducing a new product into a new market is, as every marketing professional understands, extremely difficult. Anderson Baillie’s strategy for the New Media Forum succeeded because it addressed directly the requirements of the market via a well thought out and integrated marketing campaign.”
Steve Yurisich Andersen Consulting
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Anderson Baillie Consulting continued to support the SAP market initiative into the Retail sector through this ongoing integrated direct marketing campaign. |
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PSL the Unix systems reseller division of the P&P group enlisted Anderson Baillie services to scope, plan and target a direct marketing campaign aimed at five of the worlds leading System Integrators. |