Anderson Baillie designed a website and digital campaign environment for Trivantis, a market leader in enterprise wide e-learning solutions.
Anderson Baillie developed the proposition: “Turning Content into Communication” and produced a flexible, easy-to-use website and email based campaign driven by the proposition.
At the core of the campaign sits Trivantis’ EMEA website that provides product information, event registration, reseller details and a reseller portal. Behind the scenes the website is integrated with Activity Monitor, Anderson Baillie’s reporting and tracking tool. Activity Monitor allows Trivantis to monitor website activity tracked from e-marketing campaigns. This process allows the reporting of valuable information to a range of users and is a classic example of Anderson Baillie's 'closed loop' marketing approach.