Retail Solutions Exhibition 2000
For the third consecutive year SAP and its Retail partners attended Retail Solutions. With the emergence of the my.SAP.com product offering, the brief for Anderson Baillie Projects was to brand the campaign and exhibition stand with specific retail industry application messaging.
Partner demonstration
SAP partners including Logica 121, Morse and Origin were invited to demonstrate my.SAP.com product capability for each Retail application area.
On time, on budgetand on target
Anderson Baillie’s partner management experience and project delivery skills were tested to the full but in keeping with previous SAP Partner campaigns managed by Anderson Baillie the project was delivered on time, on budgetand on target.
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Leading communications agencies from around Europe, along with Anderson Baillie, representing the UK entry, were invited to present creative solutions to help launch the new Siemens Automation and Drives group into the european market. |
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The introduction and launch of the new range of Siemens PLC’s (Programmable Logic Controllers) demanded a major communications campaign initiative. |