Anderson Baillie win SAP’s corporate media planning, design and delivery
Business Growth, Creative Design, Information Management
1995
Anderson Baillie were invited to tender for SAP UK’s first planned advertising campaign for the UK in 1995. In winning the creative and media contract, Anderson Baillie beat off West End agency competition.
SAP knowledge & IT market focus
SAP knowledge & IT market focus were cited as the factors that contributed to Anderson Baillie winning the contract. Anderson Baillie continued to provide SAP UK with its advertising requirements through to 1997.
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Anderson Baillie were contracted by BT (British Telecom) for 12 months, to manage the marketing functions for a new company from strategic planning, brand development and product marketing through to all aspects of marcomms delivery. |
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Anderson Baillie provided SIS (Securicor Information Systems) with the strategic and creative direction in establishing a new brand and identity for the company planning and executed an effective new brand launch. |