Specialist I.T. and high-tech marketing consultancy Anderson Baillie have been appointed by J.D. Edwards to launch their Customer Relationship Management (CRM) programme in the UK territory.

J.D. Edwards, a leading provider of agile, collaborative solutions for the connected economy, are now competing globally in the CRM market, after the acquisition of software company Youcentric. The international software provider can now provide one of the broadest suites of customer facing applications within the industry.

Anderson Baillie will help launch the new product through a strategic marketing solutions campaign, educating the market on the added value of J.D. Edwards’ CRM systems.

Philippa White, senior account manager at Anderson Baillie will be heading up the account. Commenting on the launch, Philippa said: “J.D. Edwards have twenty five years of experience and knowledge as an ERP vendor but will have to approach the CRM launch as a new product vendor.”

"They already have a great brand presence within the ERP and e-commerce market but are not yet perceived as a CRM vendor. We aim to make existing and prospective J.D. Edwards customers aware of the benefits of our CRM solution," adds Philippa.

Kathryn Howarth, UK marketing manager at J.D. Edwards commented;

"Anderson Baillie has worked with J.D. Edwards for a number of years now and have become an integral part of our internal marketing team."

Explaining the success of J.D. Edwards integration into CRM, Kathryn commented:

"The success of J.D. Edwards CRM across different industries, is the ability to provide integrated, collaborative customer relationship management capabilities to their customers," adds Kathryn.