Ariba, the spend management specialists, have invited Anderson Baillie Projects to manage all aspects of the UK LIVE 05 event in February 2005.
The LIVE event forms the core of Ariba’s marketing activities, where over 450 delegates are brought together in a networking and educational capacity.
Anderson Baillie Projects will be responsible for creating a fully integrated campaign to promote the event to the senior target audience, including the generation of a strong new campaign brand for all on and off-line components.
The campaign components will include a DM invitation series, EDM reminders, advertisements and banner ads, delegate collateral and the generation and management of an event portal and registration hub capable of receiving and tracking registrations and payments for the various event streams available.
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Anderson Baillie Projects managed all requirements for Ariba LIVE 2002 including liaison with sponsoring partners and developing a fully integrated marketing communications campaign. |
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The challenge for Anderson Baillie Design was to develop a new creative design concept and creative proposition for Martin Dawes that would help to connect and bring potential consumers, partners and Martin Dawes closer together. |