The Application Process Outsourcing division of the leading professional services firm PricewaterhouseCoopers have engaged Anderson Baillie to audit their business and marketing strategy.

This follows the opening of the PWC "Centre of Excellence" centre at Salford Quays Manchester which provides what is believed to be the most comprehensive APO service available, enabling business throughout Europe and the USA to transfer the management of their IT applications to a team of industry specialists.

After achieving significant growth in the first two years the PWC division has adopted the Anderson Baillie Business Growth methodology to help improve their current business sales and marketing strategies. The audit work is being followed by a series of workshops and planning sessions to engineer improved marketing sales efforts.

In working with Anderson Baillie, David Muir PWC APO leader comments.

"Anderson Baillie have provided a refreshing insight into our current strategies and plans. We look forward to working more closely with them to assist with achieving the agreed objectives for the business."