Anderson Baillie has secured the Sunbelt Software UK marketing account on a rolling 12 month term. The French owned company operates internationally with offices in France, America and the UK. Sunbelt's product focus is security and server based software, with leading solutions in the areas of enterprise anti-spyware and business continuity. The company sells through 50+ resellers and partners, supporting its channel with product awareness and lead generation.

Sunbelt UK sought to engage a marketing partner that could manage its channel requirements and demands for sales opportunities.

Anderson Baillie's initial focus will be the development of new marketing and selling propositions for Sunbelt's two core products; CounterSpy Enterprise, and its market leading business continuity solution, Double Take.

Integrated marketing communications campaigns are planned following a market and media review process. The brief requires for all lead development activity to be campaign monitored and managed through to the Sunbelt partners.

Ian Masters, Sunbelt's Sales and Marketing Director commented, "We selected Anderson Baillie due to their expansive service offering and excellent reference base. We were looking to improve our lead generation processes in support of the Channel. Anderson Baillie's managed service approach offers high levels of responsibility and accountability and allows us to focus on lead conversion and Channel management." Masters continues, "I have been extremely impressed with Anderson Baillie's commitment and experience and feel we have added a substantive resource to our business development."

Andrew Baillie, Anderson Baillie's Managing Director commented, "We are naturally delighted to have won such a remit, as it provides us with the opportunity to make a real difference in the adoption of our accountable marketing and high sale yield techniques. Our offer is founded on our beliefs for "Intelligent Lead Development" (ILD), where full consideration is given to the proposition and creating the right environment for commercial dialogue with target groups."

The Anderson Baillie account team will be responsible for the delivery of multi channel campaigns and for the ongoing management of all lead development activities, liaising wherever necessary with Sunbelt partners.

About Anderson Baillie Projects

Anderson Baillie recognises that corporate marketers have always seen the need to outsource disparate marketing communications. However, rather than focus on one specific area of the process, Anderson Baillie retain a broad perspective of the project, allowing a true mix of integrated solutions and the implementation of a 'joined-up' marketing strategy. Anderson Baillie have developed their own specific methodology of strategic marketing and planning through to full communications delivery, tightly integrating these solutions with the sales process.

About Sunbelt System Software

Established in 1983, Sunbelt System Software is the first and largest provider of 'best-of-breed' Windows system administration tools and enterprise solutions, supplying the tools necessary to support a Windows 2000/2003 corporate infrastructure. As well as being a software developer Sunbelt has a long history of working in partnership with innovative software developers like NSI. Sunbelt System Software produces and distributes leading edge utilities and provides mainframe quality technical support.

Sunbelt System Software has 20 years of experience in supporting mission critical systems for the world's largest corporations who have implemented flexible, powerful, and quality system management tools, easily, rapidly and cost effectively through the guidance of Sunbelt.

Part of the Sunbelt International Group, Sunbelt System Software covers the EMEA and most of the rest of the world, Sunbelt Software Distribution covers the US and Canada.

All press enquiries to Tim Johnson at Anderson Baillie on Tel: +44 (0) 1925 217250 or Fax: + 44 (0) 1925 217251, or e-mail tim@andersonbaillie.com.