Specialist I.T and high-tech marketing consultancy Anderson Baillie, have been appointed by Axiohm, one of the largest, most reliable manufacturers of transaction printers in the world today.

Anderson Baillie will be reviewing the Axiohm/Cognitive identity, (a division of Axiohm Plc) and providing a creative proposition to bring them firmly into the 21st Century.

The campaign will be launched with the production of a corporate brochure reaffirming the Axiohm Plc identity, company overview and latest product information. A direct mail campaign is also in progress targeting senior decision makers within the top retail and banking companies. The mail campaign will initially be UK based with a view to broadening throughout Europe.

Two product specific mail campaigns are set to be launched focussing on the A760 and A795 – point of sale transaction printers which are capable of printing colour receipts.

Debbie Ward, Marketing Manager at the Altrincham office of Axiohm commented: "Previous marketing work had been with a U.S.A audience in mind. The collaboration of Axiohm and Anderson Baillie has enabled a new direction targeting the UK territory"

Philippa White, Senior Account Manager at Anderson Baillie will be heading up the account: "Axiohm marketing campaigns previously had only taken a horizontal view, we will have a more vertical industry focus targeting bankers, retailers, hospitality and VAR’s, rather than marketing direct to distributors".