Anderson Baillie announce ‘Rewards by Results’ lead generation scheme for IT, Technology and complex product groups.

Anderson Baillie Projects, the company that specialises in lead development programmes for IT and Technology companies, is launching a payment and reward by results lead generation and fulfilment scheme.

Based around Anderson Baillie’s own formula for Intelligent Lead Development (ILD), the service will offer sales and marketing teams the opportunity to trial the approach, without the normal upfront costs associated with lead generation programmes.

By introducing an accelerated method for campaign planning and setup, Anderson Baillie Projects believe that the essential foundations for lead generation success can be met.

The scheme will operate through the agreement of an upfront assessment of potential lead quota targets. This indicator will be based on previous lead take levels, plus a projected uplift level to reflect the adoption of Anderson Baillie ILD techniques. A return on lead generator will be agreed to form the basis of a service level agreement, whereby Anderson Baillie Projects commits to plan, produce, deliver and to report upon campaign success on a risk/reward basis.

The only caveat to the scheme is the assessment of data quality from the outset. By auditing the integrity of the prospect data, Anderson Baillie will make recommendations for any data enhancement that may be required to produce campaign ready information.

The scheme will be offered to Anderson Baillie’s own IT, Technology and complex product prospects, where high value, low volume yields remain the most challenging for lead development. The approach can be adopted at the generic multi channel level, or as required at the key target account level.

On launching the scheme, Tim Johnson, Anderson Baillie’s Project Business Development Manager comments, "Anderson Baillie has a long tradition of improving the lead generation returns for its clients in complex market areas. Successful lead generation remains the single biggest challenge for corporate marketing and sales professionals, which is why through the belief in our intelligent led approach, Anderson Baillie Projects is prepared to speculate its acumen on a genuine risk/reward system."

About Anderson Baillie Projects

Anderson Baillie recognises that corporate marketers have always seen the need to outsource disparate marketing communications. However, rather than focus on one specific area of the process, Anderson Baillie retain a broad perspective of the project, allowing a true mix of integrated solutions and the implementation of a ‘joined-up’ marketing strategy. Anderson Baillie has developed its own specific methodology of strategic marketing and planning, through to full communications delivery, tightly integrating these solutions with the sales process.

For further information on Anderson Baillie, call +44 (0) 1925 217250, or e-mail enquiries@andersonbaillie.com.