Specialist I.T and high-tech marketing consultancy Anderson Baillie have been appointed by Intentia – a provider of e-collaborative solutions to the food and beverage sector.

Anderson Baillie will be project managing a series of events on behalf of Intentia. The industry led forums will identify key trends and issues, whilst providing a platform to preset ‘Traceability’, Intentia’s supply chain solution to the food and beverage industry.

A full event campaign proposal has been developed utilising a full marcomms stategy including direct mail, trade advertising, e-marketing and the development of an online event website to ensure the forum attracts key senior decision makers from the food and beverage industry.

The first Intentia event held at the beginning of May proved a complete success at addressing peers, colleagues and clients within the industry.

"Anderson Baillie have worked with J.D. Edwards for a number of years now and have become an integral part of our internal marketing team."

Explaining the success of J.D. Edwards integration into CRM, Kathryn commented:

"The success of J.D. Edwards CRM across different industries, is the ability to provide integrated, collaborative customer relationship management capabilities to their customers," adds Kathryn.