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Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories. |
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Anderson Baillie was approached by BASF IT Services early in 2003 to manage the marketing requirements for their launch into the European Process Industry market space. |
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Anderson Baillie were tasked with managing all the requirements, from end-to-end, to enable BASF IT Services to host the Process Industry’s key seminar series. |
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Understanding the constituent makeup of any marketplace is a key foundation to any strategy marketing initiative. |