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BASF IT Services Case Study - Smarter Selling - Click here to read this case study
Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories.
BASF IT Services Case Study - BASF IT Services Go-to-Market strategy – Breathing life back into Process - Click here to read this case study
Anderson Baillie was approached by BASF IT Services early in 2003 to manage the marketing requirements for their launch into the European Process Industry market space.
BASF IT Services Case Study - The BASF Process Industry Forum – Capability through Experience - Click here to read this case study
Anderson Baillie were tasked with managing all the requirements, from end-to-end, to enable BASF IT Services to host the Process Industry’s key seminar series.
BASF IT Services Case Study - BASF Information Management - Click here to read this case study
Understanding the constituent makeup of any marketplace is a key foundation to any strategy marketing initiative.