Anderson Baillie Projects | Integrated Marketing Solutions

Lead generation isn't simply a matter of sales promotion. Research isn't simply a matter of data collection.

Both of the above are a foundation for analytical lead development where research and intelligence drives lead creation and strategic development.

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Bundled ILD
Microsoft and UGS

Based around a PLM product lifecycle management proposition. The ILD research uncovered joint partner opportunities

Features of Bundled ILD package:
- One Proposition
- Development & Research Framework
- Field Research 100 Completed questionnaires
- Intel Report
- Knowledge Paper
This is a research issue led market intelligence campaign. You choose product, service and market focus. The Anderson Baillie team of specialists will assist you with the development of a lead development proposition and research formula. We will research market opportunity and delivery to an agreed target audience. Completed questionnaires and an intelligence report will be compiled. This market intelligence will be developed into a management summary knowledge paper to be used whilst engaging with prospective clients supporting the sales and marketing functions of the business.
£5,000
Bundled + ILD
Amdocs

Connected prospect and user focused research into target named accounts

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Features of Bundled ILD package:
- Multiple Propositions
- Extended Research
- Reporting
- Knowledge Papers
Same process as Bundled ILD but with multiple product or market focus supported by linked propositions to create sustainable campaign environment.
£12,000
Tailored ILD
Packeteer

Campaign led research into the adoption of European MSPL network traffic management

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Features of Bundled ILD package:
- Multiple Propositions
- Extended Research & Reporting & Knowledge Papers
- Direct Marketing
- Web Engine
- Other Comms
- Events
- Reporting
- Programme Management
- Key Account Planning
Ongoing campaign programme deployment. Development of campaign strategy through to the implementation of a multi channel marketing and sales programme.
Pricing on demand
Managed Service ILD
Double-Take

End to end lead development campaigning to prospects, customers and through channel partners

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Features of Bundled ILD package:
- Full Managed Lead Development Programme
- Performance SLA
An agreed programme of lead development activities, managed and governed by an agreed service level agreement. Based on a best practice adoption of the Intelligent Lead Development, the service agreement would be based on performance criterion.
Pricing on demand

As a business-to-business technology marketing consultancy, Anderson Baillie have long been pioneering the concept of the 'Intelligent Lead'. A lead whose source has not been forced by the unrealistic demands for quantity but one where engagement has been attributed to intellectual interaction and stimulation.

Is your company experiencing any of the following situations?

Increasing pressure to maintain a pipeline of new leads
General reduction in both quantity and quality ratio’s of new business leads recorded
Push back from sales over the definition of the sales lead
Looking for ways to test market new product introductions
Looking for novel ways to generate market intelligence
Looking for a fixed price lead generation process
Looking to outsource your demand generation process
Wanting to highly integrate your company’s sales and marketing processes

If so, Anderson Baillie Intelligent Lead Development can help your company.

Smarter Marketing

Intelligent Lead Development

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With experience of business-to-business marketing and sales, Anderson Baillie is able to combine elements of the traditional marketing mix with strategic direct marketing to provide clients with an integrated sales and marketing solution. Indeed, the methodologies used by Anderson Baillie enable clients to view us as a unique extension of their internal sales and marketing departments.

Bundled ILD

Microsoft and UGS

Bundled + ILD

Amdocs

Tailored ILD

Packeteer

Managed Service ILD

Double-Take

Is your company experiencing any of the following situations?

Smarter Marketing

Find out more about Intelligent Lead Development

Integrated Marketing Solutions

Brochures

Whitepapers

	GEAC European Monetary Union – a financial manager’s view Geac commissioned Anderson Baillie to provide a general awareness and lead generation campaign to support its mainstream ERP and financial suite of software applications.
	BASF IT Services Smarter Selling Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories. More BASF IT Services Case Studies