Borg Design, part of the Anderson Baillie marketing services group have been shortlisted by Computing, the leading IT trade journal in their annual awards for "Marketing Excellence".
The nomination is for Borg’s direct marketing campaign, for its long-standing client J.D. Edwards.
In keeping with J.D. Edwards global brand, the sequencing direct marketing campaign targeted Senior Management in key industry and commercial sectors.
In quantifying the awareness levels for J.D. Edwards in the UK to support the campaign, Borg commissioned leading market research agency Benchmark Research to analyse brand recall and retention.
A 26% recall level was registered for the innovative direct mail programme along with a top three scoring of most visible brand within Enterprise Computing space.
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