Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral.

Utilising its A2B, methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral.

Anderson Baillie were one of several IT vendors/services companies to partner SAP as it continued to promote its solution approach to the Retail sector.

The Anderson Baillie Projects team managed these events for the third consecutive year for SAP and its Retail partners attending Retail Solutions.

Anderson Baillie’s first major campaign project commissioned by SAP in 1994 was to announce the launch of the new global partner programme to the UK.

As SAP’s interest in the ERP market began to focus on the mid-market, Anderson Baillie project managed and organised the joint requirements of the SAP Solution Providers, including Microsoft for this exhibition focussed campaign.

Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.

Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998.

Anderson Baillie were invited to tender for SAP UK’s first planned advertising campaign for the UK in 1995.

The Anderson Baillie account team worked with all of SAP’s solution providers including Plaut to deliver this direct marketing campaign aimed at the mid-market channel.

The implications of European Monetary Union for the UK Financial Services Industry have been inescapable. SAP and its partners PriceWaterhouse and Digital, commissioned Anderson Baillie to communicate their respective solutions to the market with respect

The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems invited Anderson Baillie to create a strategic marketing communication campaign for the launch.

Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.

Anderson Baillie Consulting continued to support the SAP market initiative into the Retail sector through this ongoing integrated direct marketing campaign.

When SAP and its strategic partner Siemens Business Services commissioned Anderson Baillie to manage its promotional and exhibition stand campaign at the Enterprise Customer Management show

Following SAP’s phenomenal success in many business sectors, Anderson Baillie were commissioned to launch the enterprise business application software R3 into the retail sector.